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Targeting Women Online Shoppers – a Lucrative Source of Untapped Potential in...
Forerunner Ventures is the rare tech investment firm run entirely by women, but isn’t the only reason Forerunner is one of the unique success stories in the financing of large-scale E-Commerce...
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Comparing Comparison Shopping Engines
Are you looking to strategically expose your brand wherever your customers are? Comparison Shopping Engines (CSEs) are powerful E-Commerce marketing channels that attract shoppers to your site who are...
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Turning Your Customers into Advocates for your Brand
Scoring the buzz designers, brand managers, and business strategists continuously pursue isn’t easy. The important thing is getting consumers who adopt a brand to actively advocate a brand. Some...
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7 habits of highly effective online retailer
For years various internet media news services have been telling us online shopping will dominate all retail sales soon. That day has come: A Forrester reports (Forrester research : US online retail...
View ArticleE-commerce Eye Candy – Google Checkout in Real Life (Video)
A hilarious satire from Google Analytics YouTube channel regarding the difficulties many customers encounter on their way through an online checkout process. In an ideal world, your checkout process...
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ROPO: Research Online Purchase Offline Capabilities
This week we read a great article: How retailers measure up on “research online, purchase offline” capabilities by Fiona Swerdlow the head of research at Shop.org We’ve heard for years that you can’t...
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Using PLAs: Google Shopping for Online Retailers
Google Product Search (GPS), the largest comparison shopping engine, contributes anywhere from 15-60% of CSE traffic, though this level is unpredictable and varies widely. Lately, there’s been a...
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Tackling the E-commerce Inventory Beast: 5 Critical Components
Managing inventory is an essential task for any online store. Buying too many units of an individual item on faith risks tying up precious capital. At the same time telling potential customers the...
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Thriller Thursday: Multi-Channel Selling
I came across an article yesterday written by Richard Stubbs that addresses the very challenges SalesWarp aims to solve with its feature rich platform. As Stubbs explains, selling on multiple channels...
View ArticleChallenge Tuesday: Managing Multi-Channel Strategic Information
Today I’d like to share with you some of the challenges and solutions for managing multi-channel strategic information, highlighted in an article written by Mikael Lyngsø. Challenges: Ensuring the...
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Five Success Factors for Omnichannel Merchandisers
Retailers seem to excel in the omnichannel market when they can seamlessly manage inventory, product information, and which products are presented to which channels at what time. While they may operate...
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SalesWarp ENTERPISE and Volusion Are Now Fully Integrated
Recently, a potential client approached us with a project. They knew we were the right fit for their business – scalable, flexible, and providing functionality for managing multiple online stores and...
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NEW FEATURE: Product Location Manager added to SalesWarp Enterprise Inventory...
To meet the needs of our client GearHead.com, we recently developed a new inventory management feature for SalesWarp ENTERPRISE that assigns a precise location to each product. GearHead, one of the...
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Organizing Attributes for Amazon, eBay and Other Online Channels
Retailers selling through big online marketplaces such as Amazon and eBay face tough competition. In addition to setting competitive pricing and keeping inventory in stock, all the basics of listing a...
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Updated Feature: Product Attributes Tool
SalesWarp is constantly adding new features and updating the interface of the SalesWarp system to make it easier for our clients to use and navigate. The newest 2.7 release of SalesWarp ENTERPRISE is...
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